How I Work
My explanation of these principles
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01
Learn by doing
Plan enough to start, then learn by doing. Iteration beats speculation.
02
Seek feedback at 30%
Share work before it feels ready. The earlier you get feedback, the faster you learn.
03
Focus means saying no (or not right now)
Pursuing everything results in mediocrity. What makes product work hard is being explicit about what you're not doing.
04
Write to think
You don't really know what you think until you've written it down.
05
Stay in the weeds
Context is the job. Without understanding how something works, there's no way to help make it better.
06
Responsible urgency
This work is urgent. It's also a long game. Move fast in a way that's sustainable.
07
Own the narrative
In the absence of a coherent story, people will come up with their own.
08
Shared clarity, distributed ownership
Align on the problem as a team. Let the people closest to the work own how to solve it.